Key Responsibilities:
- Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels
- Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives
- Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV
- Conduct A/B testing on ad creatives, formats, audiences, and landing experiences
- Support creative ideation by sharing insights on winning creatives and market trends
- Coordinate with designers and video editors to request, review, and iterate ad assets
- Research competitors’ ads, strategies, and positioning across different markets
- Analyze performance by country, platform, device, and audience segments
- Assist in scaling successful campaigns while maintaining performance benchmarks
- Identify performance issues and propose data-driven solutions
- Maintain accurate campaign documentation and performance dashboards
- Prepare weekly and monthly reports with insights and recommendations
- Stay updated on platform updates, industry trends, and mobile gaming benchmarks
Required Skills & Qualifications:
- Fresh graduate or up to 2 years of experience in performance or digital marketing
- Bachelor’s degree in Marketing, Business, or a related field (BBA preferred)
- Strong analytical, numerical, and problem-solving skills
- Basic understanding of mobile app performance marketing KPIs and funnels
- Interest in mobile games and understanding of different game genres
- Working knowledge or hands-on exposure to Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Google Analytics/Firebase, and Appsflyer or Adjust
- Good communication, documentation, and reporting skills