We are looking for a skilled Playable Ads Developer to create engaging, high-performing interactive ads for our mobile games. The ideal candidate will have hands-on experience in building HTML5-based playable ads and a strong understanding of game mechanics, performance optimization, and user acquisition requirements.
Key Responsibilities
- Develop interactive playable ads using HTML5, JavaScript, and CSS
- Translate game mechanics into lightweight, engaging ad experiences
- Optimize ads for performance, load time, and user engagement (CTR, IPM)
- Integrate and ensure compliance with ad network requirements (e.g., Google Ads, Meta, Unity Ads)
- Work closely with design, UA, and game development teams
- Debug and test creatives across multiple devices and platforms (iOS & Android)
- Continuously iterate on creatives based on performance data
Required Skills & Qualifications
- 2–3 years of experience in playable ads, HTML5 game development, or frontend game development
- Strong proficiency in JavaScript (ES6+), HTML5, and CSS3
- Experience with Canvas / WebGL-based development
- Familiarity with game engines like Unity (WebGL builds) or Cocos Creator
- Understanding of MRAID and ad network specifications
- Strong debugging and optimization skills
Good to Have
- Basic understanding of mobile game design and player behavior
- Experience working with UA or marketing teams
- Knowledge of A/B testing for creatives
Key Performance Indicators (KPIs)
- Click-Through Rate (CTR)
- Installs Per Mille (IPM)
- Ad load time and performance
- User engagement within playable ads